Copy writing and Consumer Behavior-

It is necessary to understand your consumers. As this info. is the key to your business success. You can also refer to my posts on Blogging and Copywriting.




The Definition:

Consumer Behavior is the study of organizations, groups, and individuals. And the activities associated with the use and disposal of goods and services. The study includes the consumer’s behavioral and emotional response that precedes these activities.

The factors that influence Consumer Behavior include:

  1. Purchasing power
  2. Personal preferences
  3. Group Influence
  4. Economic conditions and
  5. Marketing Campaigns

Likely, It is necessary to profile consumer behavior. And to identify the aspects of advertising that makes your customers tick.

To quote an example,

An XYZ fast food chain notices that their milkshakes are more popular. Especially, for their breakfast customers. So they did a small consumer-research. On their way to work. The customers preferred, sticking the Milkshakes between their legs.

Here is a look at the 9 consumer motives:

  • Mystery/Magic
  • Security
  • Moral purity/Cleanliness
  • Social Acceptance
  • Status
  • Individuality
  • Femininity
  • Reward
  • Mastery over your environment

It is the job of a copywriter to know the prime driving motives behind their customer’s behavior. Now, you can adapt the marketing and advertising imagery to appeal to the real motivation.




Here is a look at the benefits of Blogging for your Consumers-

Content writing as a key to generate traffic:

Additionally, A burning question that most site owners have is– how to get traffic? If you have a new domain name, getting organic traffic may require time and a significant S.E.O investment.

Let’s look at a custom example for consumers-

Once you create a blog, You are on a path to discover what is best, through research or a trial and error.

If you are not a writer, and you find this craft boring:

Correspondingly, You can simply hire an editor, and by giving him a rough draft, request a full 1500 word post. Some editors and writers will be happy to work with you and help you in your research. You can find various Facebook groups that help aspiring writers and blog owners. They feed them with the necessary motivation that they need. In this time and age, knowing how to write? is crucial for designers, entrepreneurs and for the people in the creative trade.

It is a prerequisite to communicating your message. Furthermore, there are 8 types of blogs which include Personal, Business, Professional, Niche. And Reverse, Affiliate, Media, and Freelance blogging.

With a vast variation and room to write. You can focus all your attention on the specific consumer-driven writing. Or work with something that you are comfortable with.

Moreover, You can add a list of satisfied clients and their testimonials. Which, may enhance the credibility of your service. The best way to engage an audience is to write to your full potential. You cannot create a passable or average piece. To connect and share the work of other bloggers within your niche. In turn, they begin to read what you have to write and share it with their followers.

A general Tips on Blog-Posting:

By posting it on social media, especially Facebook or Twitter. May increase your website traffic for a short while. But, we do not recommend over sharing it. Although, an ideal scenario would be to share a post once. Besides, most social media platforms offer a No-Follow link.

To conclude, an actionable copy writing technique is essential to success. You can understand the trade of consumer behavior by using the correct tools. Before You leave …..

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