The meaning of copywriting begins to germinate, especially when you start writing. Similarly, A copy is a research paper on steroids. Here is a general overview of the craft of writing and copywriting.
A list of the TOP Marketing strategies:
- Viral Marketing
- Close Range Marketing
- Relationship Marketing
- Word of Mouth Marketing
- Call To Action Marketing
- Scarcity Marketing
- Transactional Marketing
- Cause Marketing
The copywriting Meaning and Function:
The meaning of copywriting is to write a copy. Or a text that represents some benefits or advertises a product. The wordings utilized for the Top marketing strategies is also the work of a copywriter.
These creative people need a refined writing skill. They need a better grip on the subject matter and pickup to be versatile. The people who perform well as a copywriter have curiosity and they love adventure.
Furthermore, The source from which they get a piece of information is unique. An advanced level or a stellar researching skill. Which, is an indispensable trait of an excellent copywriter.
These top-level individuals can create something new, Even if it is old. And they understand the need to write with empathy, by keeping the user experience in mind.
An excellent observation, the ability to communicate, Problem-Solving and Reasoning. And they also master punctuation, spelling, and grammar.
The trait that experts love in a copywriter is fearlessness. A power that boosts the collective impact of a writing.
Correspondingly, A rule of thumb is; the higher the price, the harder you work on the copy. The tone of voice has to show an alacrity that is contagious. It is a serious matter, and you must handle it with enough care. There is no limit to the time that you spend on a single copy. It can stretch from days to a couple of months.
Copywriting Books; The famous texts on learning copywriting –
- D&AD Copy Book
- Hey, Whipple, Squeeze This
- Words That Sell
- Ogilvy on Advertising
- Wired for Story
- Be a trendsetter
- Surprise the audience
- Aim to Outshine the master
- Add a Humour appeal –
- Use Positive emotion words-
- Encourage the reader through a well thought out Call-to-Action
- Write in a flow
- Be authentic
- Do Copy, but, paraphrase it to perfection
Copywriting Salary; or The compensation –
Moreover, The median annual copywriter salary is $47,838. With 80% of copywriters earning between $35k – $65k per year. According to a statistic from Payscale and Salary.com. A senior copywriter receives a better compensation. When compared to a junior copywriter. And we cannot compare the international and local salaries. As there is a greater difference.
Further, Creativity is a trait that is not rewarded at school. The students give it up. Because of a scolding or for any other reason. It is not encouraged until you become Mozart!
Likely, some Myths about creative people and creativity:
1. They are divinely-inspired which is not true.
2. New ideas appearing as a flash of insight.
3. It is a matter of inheritance
4. The more creatives the better
5. The ideas that generate at the top are better than the ideas that generate at the bottom.
To conclude, Rameez is a Content Writer in Karachi:
The Blogs that he follows include Greatist, The Art of Manliness, Mark Manson, Lifehack, and others. A firm believer of the quote “if it ain’t broke, don’t fix it”. His aim as a content writer is to deliver an engaging copy.