Instant Gratification and Universal Appeal –
How to study people? and a comment on Instant Gratification:
If you expect my version of a definition of human psychology? Then this is not the RIGHT post for you. Who cares about what goes on in the mind and body of other people?
Isn’t it true? Why pursue an instant gratification and universal appeal?
In contrast, as a marketer, you might want to study Psychology even so. Because you deal with humans and not animals.
How can a marketer use a universal appeal for both the genders?
The conditioning of the human mind is automatic when it comes to selecting a toy. In an experiment, each time, most of the girls select the doll. While the boys select a truck to play with. By nature, men are more industrious, while, women incline towards grooming the children.
Definition of a touch point: when products or services come into contact with a customer. A point of contact. It is a narrative, book, or a letter that has more than one touch points. It addresses the human spirit and emotions. The UA marks a personal connection through social relations.
Things that have a Universal Appeal include:
All the Data that we have for an assessment is WEIRD. Which, stands for Western, Educated, Industrialised, Rich, and Democratic. For a thorough psychological analysis, we may need a fresh sample size. That highlights areas such as estimates based on a proportion or a mean. Shakespeare and Literature have a universal appeal. Drama, Theatre, and art engage all-round.
To conclude, adding classical literature to your marketing and advertising campaigns. May give it a universal appeal. The dramatic approach to advertising can act as an effective tool for advertisers.
Instant gratification is a habit where you forgo short-term pain. And instead, indulge in fleeting pleasures that result in long-term pain. In other words, you find reasons not to do something. Because of the pain, it creates at the moment even though you know. That this action is necessary to help you meet your long-term goals.
To know a person, you might want to analyze how intelligent, shy, warm, or outgoing someone is. Second, how do they identify themselves? And third, the systematic, and quantitative analysis of message characteristics. Or a content analysis.