a-look-at-branding-glossary

A brand is not a logo. It is the primary touch point for your customers. This can be a feature, symbol, design, a term, or a name. A brand is pertinent is advertising, marketing, and a business. It takes a significant investment and a particular time-frame. Especially, to establish yourself as a prominent brand name.



Brand Experience:

Furthermore, The cognition, feelings, sensations or a behavioral response. The ones that arouse by a brand related-stimuli. It can be a part of the brand-related packaging, identity, communication, and environments.

Brand extension:

Correspondingly, Building a Brand name from scratch requires a hefty investment in your B.A.M. You can use a power or an established brand name on a fresh brand. In particular, to increase the sales of the new one.

Harmonization:

Market wise, This section provides a consistency to all the products under one brand name. It can be a visual identity or brand positioning.

Brand Image:

Likely, The vague or concrete impression of a product, that carves in the mind of a potential customer.

Identity:

Comparatively, The art of presenting your business, and the way you want consumers to perceive it.

Brand Management:

A supervision of the promotion of a particular brand.

Brand Personality:

The human characteristics that attribute of a brand. Customers can relate to this on a humanistic level. These can be the traits that a particular consumer segment enjoys.

Positioning:

Moreover, Brand Positioning is the conceptual place you want to own in the target consumer’s mind.

Branding:

Assigning a brand name to a product or a service.

 

Co-branding:

Additionally, The partnership between two or more brands.

Endorsed Brand:

A sub-Brand or an offshoot of a parent brand.

Brand Differentiation:

The USP of your brand. An aspect that differentiates you and provides more elements of a customer benefit.

Intangibles:

Your brand name and recognition is an intangible asset. Something that you cannot measure.

Market Leader:

A brand name that has the hugest share in the sales pie.

Market Share:

A significant part of the market that your brand controls.

Master Brand:

A master brand is a specific overarching brand name. The one that serves as the main anchoring point on which all underlying products reach a formulation.

Parent Brand:

A parent brand is an existing brand. Especially, the one that supports a brand extension by sharing its brand identity.

Positioning statement:

As an illustration, The very statement that highlights the key areas. These statements describe how a brand fulfills a consumer need.

Re-branding:

To emphasize, The reinvention of an established brand.

Repositioning:

To demonstrate, Market wise, This involves changing the status of a brand. It may include a change in your marketing mix. Which may include the 4P’s.

Sub-brand:

For example, Like an Endorsed Brand.

Tangibles:

In general, Things that you can measure, smell, hear, and see as promotional items.

Visual identity:

To clarify, The visual elements of a brand like the color, shape, and form. This conveys a symbolic meaning.

Trademark:

Finally, we have a trademark. It is a registered brand or trade name. It may include any combination of a name, slogan, logo, sounds or colors. Especially, that identifies the company or its products or services. For example, the Nike Swoosh is a registered trademark.[/sociallocker]

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